Last year they gave us similar conference books to take notes in. I think last year I might have filled up two pages. This year, I've just about got the book filled up with one more day to go. Not sure what my deal is, just enjoying writing down ideas. Lots of really good ideas - I'm surrounded by exceptional creativity.
It's got me thinking today about the creative process I'm involved in. I feel like we have been in a creative rut lately. We have found our 'default' service and in a lot of our planning meetings we choose elements that fill the holes for us. I've really been chasing down today how to get out of that.
How does true creativity happen. New, fresh ideas do not just hop onto our whiteboard. For me it's hard work. I have to chase it. I think it usually ends up not happening because we let it. We settle for good enough ideas. We don't work to get the best idea.
How does it happen for you? How do your most creative and inspired ideas come to be?

1 comment:
Hi Chris, It's Laura Long here.
I haven't read your blog in a while, but I wanted to catch up on reading it and then suddenly "Eureka!", I found myself with a thing to say.
To pump up creativity, I use a seemingly counterintuitive concept, order. I morphed a method used by Walt Disney studios ... storyboard, but I add color and a few mandatory questions. Let me know if you want me to show it to you sometime. It's called Colorboard. It always works. Always.
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